Persea Americana

For this project, I had to come up with a concept for a unique restaurant where the main menu item is served in a bowl. Inspired by my love for avocados, I created Persea Americana, a "chic avocado eatery" that exclusively serves stuffed avocados (the bowl is the avocado itself!) I then designed a logo, came up with the menu items, designed the menu and a magazine ad, and mocked up a website. Even though this was definitely one of the most involved projects I've ever done, it is by far my favorite!

For the moodboard and design, I was inspired by vintage botanical drawings, Earth-tones (especially avocado green!), succulents, French school script, and the texture and slight variation of typewriter letters.

The first element I designed was the logo, which I hand-lettered. The name of the restaurant, Persea Americana, comes from the scientific name for the avocado plant.

Next up was the menu, which features a hand-drawn leaf pattern. Menu items include stuffed avocados for both brunch and lunch, and the option to chose various combinations of the menu items: the avocaDOS (2 halves), the avocaTRES (3 halves), and the avoQUATRO (4 halves).

I then created a single-page magazine ad to be featured in Texas Monthly.

website home page

website about page

Finally, I created a website mockup that featured a home, menu, and about page for both web and mobile.

The final brand guide for the restaurant!

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